About Paul

When I founded Petal to the Metal six years ago I wanted to make the high-end level of design and service accessible to all. Today, Petal to the Metal is a florist with quality, creativity and service as its heart. I am obsessed with all things floral: the amazing shapes, colours and sizes of fresh, seasonal flowers and always create, deliver and install brilliant floral designs with love, passion, a strong hand and a fine eye for the final details.

We choose only the finest flowers and foliage from London's flower market and use them to create brilliant displays for our clients in our busy North London studio. I love being part of this exciting, diverse, international and fast-moving city and also love meeting new clients and discussing our ideas so get in touch for a free consultation and enjoy more of our designs on social media

Meet Paul

Fave flower: Hydrangea | Fave Colour: Pink | Fave Season: Spring | What time is your alarm set for: Varies from 12.30am on a Monday to 4am most other days. | Location: We're based in a cool creative area called Seven Sisters in North London. | What do you do: Everything! Beautiful weekly deliveries for offices, restaurants or hotels, Event flowers and weddings. | Describe London: Fast, international and full of opportunity | Proudest moment: My first van with my logo on | Worst moment: Getting stuck in a protest in central London delivering flowers for an event, we had to unload onto the street and wheel everything on trolleys up Pall Mall! | Dream holiday destination: Greek islands