Flowers for a corporate event

Corporate events are a very popular area of work for a busy florist, particularly in London where there is such a concentration of business.

We were asked to provide the flowers for coach and bus operator National Express  who were hosting their annual ‘Value Awards’ which were taking place at the Bloomsbury Ballroom in central London.

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

Brief

Client : “Our annual Vision and Values Awards is the most looked forward too event of the year.  We bring together, colleagues from around the globe who have truly lived our Values – Excellence, Safety, Customer, People and Community”

The brief was to come up with a design which worked harmoniously with the art deco ballroom. The ceiling is very high so preference for tall table decorations but mindful that this was an awards ceremony so the flowers shouldn’t obstruct the view of the stage. Finally whilst it is a corporate event it is also a celebration so something impressive and colourful, using some of the branding colour-ways.

Design

Tall fluted glass vases were the most natural choice, standing 3ft high they are way above eye level and are slim enough to see around or through so very little obstruction is caused.

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

Using these vases we can arrange our flowers to sit in dishes on the top of each vase, which in this particular case elevated the decoration to around 6ft above the table.

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

Vases of this height and design provide impact and the required ‘wow’ factor, they hold the flowers high above the guests head creating a canopy effect whilst not obstructing any of the activities or presentations taking place on the stage.

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

Flowers selected were purple Delphinium which has come into season in May, with fresh lime green Viburnum (Guelder Rose) and fronds of Kentia palm, a nod to the Art Deco design of the space.

The result

A perfectly dressed ballroom, maximum impact with minimum fuss, the ideal corporate event.

Client – The gasps were audible as our guests took their seats for the evenings events, and all were in agreement that we had definitely topped previous events.”

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

National Express Value Awards 2015. Picture by Shaun Fellows / Shine Pix

Success

Client – “Petal to the Metal came highly recommended, and when I spoke with the owner, Paul Furness, I knew we were on the same page. We will definitely be working with Paul and his Team for our event this year and can’t wait to see what creations we can come up with for this year’s venue!”

If you are planning a corporate event and would like to discuss flowers please email paul@petaltothemetalflowers.uk

Many thanks

Paul x